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All-New Toyota Vios: Launch, RM2.2M PR Value

Objective

To create excitement and interest around the 4th generation All-New Toyota Vios and generate positive press coverage as well as highlight the technological advancements and innovation of the All-New Vios.

Results

  • A total of 132 news items generated in titles like Berita Harian, Sinar Harian, Siakap Keli, Kosmo, Business Today
  • Generated a total PR value of RM2,221,020
Media value
RM2.2M
Documented PR value from this campaign
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