Glutanex by Nexus Pharma Launch

Objective

Officially launch Glutanex in Malaysia and build brand awareness among consumers and media, leveraging brand ambassador Song Ji Hyo to drive publicity, consumer engagement, and brand credibility.

Results

• Generated RM1,133,850 PR value in coverage with 83 clippings overall
• Event garnered positive sentiments with both pre and post coverage by media and KOLs
• Educated consumers on the benefits of glutathione-based skincare through experiential activities and expert sharing sessions