Hong Leong Bank: Tech & DuitSmart PR Strategy

Objective

To garner media publicity for Hong Leong Bank focusing on its technology to emphasise the development of financial capabilities in serving its clients across the five geographies.

Results

Reached PR value of RM1 million every year since 2018
Launched HLB's DuitSmart, a financial literacy campaign for Malaysians

Media value

RM1M+ / year

Documented PR value from this campaign

Start a similar campaign