Home / Case studies / Boost: RM3.5M PR Value with #DoGoodWithBoost

Boost: RM3.5M PR Value with #DoGoodWithBoost

Objective

Boost is the regional full spectrum fintech arm of Axiata that financially empowers millions of customers, both users and merchants, across 7 countries in Southeast Asia.

Results

  • The launch alone garnered over 80 pieces of coverage
  • RM1,184,362.46 in Ad value and RM3,553,087.38 in PR value for the #DoGoodWithBoost campaign in 2019
  • Bronze for Best Use of Public Relations, MARKies Awards 2020
Media value
RM3.5M
Documented PR value from this campaign
Start a similar campaign