MICCI: Media Relations & Thought Leadership, RM12M PR Value

Objective

Position MICCI as the authoritative voice and primary knowledge hub for the Malaysian business community through press release dissemination, President interviews, thought leadership bylines, commentaries, and events from 2024 to present.

Results

• Total PR value of RM12,029,949 with 457 media clippings since 2024
• Over RM1,433,973 in value through targeted interviews and expert queries, establishing MICCI leadership as the definitive source for economic and business commentary
• Communication strategy successfully transitioned from reactive media participation to proactive industry leadership