myBoostars Launch at guardian Malaysia

Objective

Introduce Japanese haircare brand myBoostars to the Malaysian market and establish brand awareness as a pioneer of the Hair Skinification trend at The Exchange TRX, Kuala Lumpur.

Results

• Generated RM576,000 PR value in coverage with 20 clippings overall
• Success with post coverage by media
• Educated consumers and media on myBoostars' skincare-inspired haircare philosophy and proprietary booster technology