Panasonic nanoCare Hair Solution Roadshow

Objective

Increase brand awareness for Panasonic's nanoCare hair care range at the Sunway Pyramid roadshow, educating consumers on the brand's proprietary nanoe and Double Mineral technologies.

Results

Generated RM354,189 PR value in coverage with 29 clippings overall
Success with post coverage by media and KOLs
Strengthened recognition of the brand's innovative beauty and personal care solutions

Media value

RM354K

Documented PR value from this campaign

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