Peugeot 408: Media Launch, RM2.9M PR Value

Objective

Establish the all-new PEUGEOT 408 as a flagship model to revive the PEUGEOT brand presence in Malaysia. Highlight the innovative design and cutting-edge technology to attract discerning customers looking for something beyond mainstream, yet sophisticated and modern.

Results

• As of 29 May 2024, the launch garnered 193 clippings, amounting to a PR value of RM2,977,142
• Notably positive reception from motoring media and a variety of mainstream and lifestyle media