Radiant Korea World Showcase

Objective

Generate hype around the launch of the Radiant Korea World Showcase pop-up featuring 25 innovative Korean SMEs in the K-Beauty and K-Food sectors, and drive audience and media to the physical event.

Results

Generated RM613,500 PR value in coverage with 45 clippings overall
Success with both pre and post coverage by media and KOLs
Strengthened awareness of South Korea's SME innovation ecosystem among Malaysian consumers, retailers, and stakeholders

Media value

RM613K

Documented PR value from this campaign

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